Fading to Grow: Growing Preference Ratios via Preference Fading Discrete Diffusion for Recommendation - Hu, Guoqing; Zhang, An; Liu, Shuchang; Mao, Wenyu; Wu, Jiancan; Yang, Xun; Li, Xiang; Hu, Lantao; Li, Han; Gai, Kun; Wang, Xiang (Advances in Neural Information Processing Systems, 2025)